Voice | Accuranker Share Of
It is not a simple average of your positions. Instead, AccuRanker assigns a "visibility value" to every keyword based on its search volume and your position.
While traditional ranking reports tell you where you rank, Share of Voice tells you accuranker share of voice
In SEO,
You could be losing rankings on 50 unimportant keywords and gaining ranking on 5 high-volume money keywords. A standard ranking report looks like a disaster; your SoV report will show growth. AccuRanker plots your SoV against competitors, allowing you to see if you are winning or losing the war, regardless of small ranking skirmishes. It is not a simple average of your positions
If 90% of your SOV comes from 5 keywords, you are fragile. Use the SOV distribution chart to identify hundreds of "middle-tail" keywords you are ignoring. Diversifying your SOV protects you from algorithm updates. A standard ranking report looks like a disaster;
Essentially, it shows you what percentage of all possible clicks in your industry are going to your domain versus your competitors. Why SoV Beats Average Rank