Before Jules Jordan, "feature films" (movies with plots, scripts, and high budgets) ruled the industry. Jordan is widely credited with perfecting and popularizing the genre.
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Jules Jordan did not enter the industry as an actor; he entered as a businessman and a fan. In the early 1990s, while still a teenager, he worked at a local adult video store in Pennsylvania. He quickly gained a reputation for having an encyclopedic knowledge of the inventory and understanding what customers actually wanted to see. Before Jules Jordan, "feature films" (movies with plots,