Xerox Wikipédia -

The final act of the old Xerox came in . After years of pressure from activist investors (notably Carl Icahn), Xerox entered into a $6.1 billion deal to be acquired by Fujifilm Holdings . The plan was to merge Xerox into their existing long-standing joint venture, Fuji Xerox, and cut costs. The new entity would be called "Fuji Xerox," and Xerox as an independent American icon would effectively end.

Under (1999-2000), Xerox’s first outsider CEO (ex-IBM), the company attempted a drastic restructuring. It failed miserably. Sales incentives collapsed, channel conflict erupted, and morale cratered. Thoman was fired after 13 months. xerox wikipédia

The 1990s saw a series of CEOs try to redefine Xerox for the digital age. (CEO 1990-1999) pushed the company into document management software and services, renaming the company The Document Company (tagline: "The Document Company – Xerox"). But the transition was painful. The core copier business was mature, and new digital initiatives were slow to profit. The final act of the old Xerox came in

While Xerox played in the high-end, slow-to-market workstation space, its core copier business was attacked from below. Japanese companies, led by , exploited a loophole. Xerox’s patents expired in the late 1970s. Canon introduced a radically different business model: the personal or desktop copier (e.g., Canon NP-200). Instead of leasing large, complex machines that required service technicians, Canon sold small, cheap, reliable copiers using a replaceable cartridge system (the "all-in-one" toner, drum, and developer unit). This shifted maintenance from a trained technician to the user. The new entity would be called "Fuji Xerox,"