Change your page URL from facebook.com/pages/YourBusiness/123456789 to facebook.com/YourBusinessName . This looks professional and makes it much easier for people to find and remember you.
| Metric | Tool | Target | |--------|------|--------| | | Facebook Insights | > 1–2% of page likes | | Cost per like (CPL) | Ads Manager | < $1.50 | | Reach of posts to non-fans | Insights → Reach | > 20% of total reach | | Click-through rate to website | Google Analytics (UTM tags) | Compare before/after campaign | increase facebook likes
Short-form video is currently favored by the Facebook algorithm, offering the highest chance for "viral" reach beyond your current followers. Change your page URL from facebook