Ultimately, Virat Kohli’s hair color matters because it validated the intersection of masculinity and grooming in Indian sports. Before Kohli, an Indian cricketer dyeing his hair might have been dismissed as a distraction. Kohli ensured that a cricketer could spend hours in the salon and still smash a century the next day. He normalized the idea that caring about one's appearance is not antithetical to being a tough, aggressive sportsman.