"The process by which companies create value for customers and build strong customer relationships to capture value from customers in return."
Do not just highlight everything.
To use this resource legally and effectively, consider: principi di marketing kotler 17 edizione pdf
A marketing strategy involves:
Some key marketing concepts discussed in the 17th edition include: "The process by which companies create value for
"Principi di Marketing" (Italian for Principles of Marketing ) is the adapted Italian edition of the world-renowned marketing textbook by Philip Kotler and Gary Armstrong. The 17th edition, edited by Sergio Sciarelli, represents a gold standard for university students and marketing professionals in Italy and other Italian-speaking regions. edited by Sergio Sciarelli
