The use of libvpx enabled the show's producers to deliver high-quality video content to viewers, both in the UK and around the world. The codec's ability to compress video files made it possible for the show to be broadcast in high definition, with minimal buffering or lag. This was particularly important for "I'm a Celebrity... Get Me Out of Here!", as the show's fast-paced and action-packed format demands high-quality video to do it justice.