By 2008, the writing was on the wall for the DVDPlay headquarters. The company was struggling. Why did they fail when the market for DVD rentals was booming?
At the time of its operation, DVDPlay was the No. 3 competitor in the DVD kiosk market, trailing only and NCR's own Blockbuster Express. The acquisition of the Campbell-based headquarters allowed NCR to significantly expand its footprint in the Western United States, particularly in California supermarket chains like Safeway. Expand map NCR Deal Raises the Ante In Blockbuster-Redbox War - WSJ dvdplay headquarters