“A launch ends,” Zara said, capping the marker. “Marketing doesn’t. Here’s the eternal grind.”
A foundational way to categorize marketing activities is through the , an expansion of the classic 4 Ps (Product, Price, Place, Promotion):
This is what most people think of as "marketing." These activities are designed to generate leads and sales.
“Approved. Budget doubled. Especially for the sleepwalkers.”
Zara stepped back. The board was full.