Guitarist 8 Grammy Wins Supernatural 2000 -
Then it rang off the hook.
The success of Supernatural was largely credited to a vision by Arista Records founder Clive Davis , who had originally signed Santana in the late 1960s. Davis proposed pairing the Woodstock veteran with modern stars like Lauryn Hill , Dave Matthews, and Wyclef Jean to bridge generational gaps. The strategy worked with unprecedented force: guitarist 8 grammy wins supernatural 2000
Within a week, the singer’s manager called Carlos. There was a new offer: a tour slot, a co-writing credit on the next album, and a public apology. Carlos listened, then said, “Put it in writing. And double the points on the back end.” Then it rang off the hook
It wasn’t about revenge. It was about the ghost finally getting a name. The strategy worked with unprecedented force: Within a
The album dropped in October 1999. It was a slow burn, then a wildfire. By spring 2000, Supernatural had sold over 15 million copies worldwide. Critics called it “a resurrection.” The singer did interviews talking about “rediscovering the blues.”