Season — Festive

Despite inflationary pressures, consumer willingness to spend remains resilient, though purchasing patterns have shifted toward value-driven purchases, experiential gifting, and early bargain hunting.

The festive season has its roots in ancient cultures, where it was a time to celebrate the winter solstice, the longest night of the year. The ancient Romans, for example, celebrated Saturnalia, a festival in honor of Saturn, the god of agriculture and time. Similarly, the ancient Germans and Celts observed Yule, a midwinter festival that marked the rebirth of the sun. Over time, these ancient festivals evolved and merged with Christian traditions, resulting in the festive season we know today. festive season