Myflixster.com — ((full))

It is important to distinguish the current state of MyFlixster from its competitors. While it competes with giants like Amazon and Apple for rental dollars, it lacks the massive social features that made the original Flixster famous. The quizzes, the heated comment sections, and the direct social integration have largely been funneled into the Fandango and Rotten Tomatoes ecosystems. MyFlixster today is less about social networking and more about content delivery. It is a utilitarian service designed to facilitate the viewing of purchased or rented media.

The origins of the platform lie with Flixster, a company founded in 2007 by Joe Greenstein and Saran Chari. In the late 2000s, Flixster became a cultural phenomenon, most notably through its "Movies" application on Facebook. At a time when social media was exploding, Flixster capitalized on the desire for users to share their opinions online. It allowed millions of users to rate movies, take quizzes, and compare their tastes with friends. For a brief period, Flixster was the definitive social network for film enthusiasts, amassing a user base that rivalled established giants like IMDb in terms of social engagement. myflixster.com