Despite its benefits, "0 facebook" became a lightning rod for the net neutrality movement. Critics argued that "zero-rating"—the practice of not charging for data used by specific apps—created an unfair playing field.
In 2026, we may look back at the “Like” button the way we look at a fax machine: once essential, now eccentric. The zero movement suggests that the most radical digital act today is not adding another app—but taking one away until you reach zero. 0 facebook