For businesses, saved items are a goldmine of data. They bridge the gap between browsing and buying. 📉 Lower Cart Abandonment
Saved items reveal exact user preferences. Companies use this data to send targeted emails. If a saved item goes on sale, an automated notification can trigger an immediate purchase. 📊 Demand Forecasting saved favourites
You clicked "save for later." But when is later? For businesses, saved items are a goldmine of data
[ User Discovery ] ──> [ Click "Save" ] ──> [ Curation / Filter ] ──> [ Action / Purchase ] Why People Save Favourites saved favourites