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But this victory is fleeting. In training ourselves to spot the "skip" button instantly, we have developed . We have become so adept at filtering out commercial noise that we now often skip content we might actually enjoy, simply because it looks like an ad. We have lost the patience for the "slow burn." If a movie trailer doesn't show the entire plot in the first ten seconds, we scroll past. We have been conditioned to demand immediate gratification or we walk away.

A comparison of vs. native skip functions. advertisementskip