Cardone famously teaches that getting a "No" is often better than chasing a "Maybe." He uses a specific technique to lower the prospect's pressure.
Most salespeople hate cold calling because they fear rejection. Cardone reframes rejection as a mathematical necessity. He teaches that for every 100 dials, roughly 30 people will answer. Of those 30, you might close 3. Therefore, to get 3 sales, you must accept 97 "no's." grant cardone cold calling
Before touching the phone, Cardone insists on three non-negotiables: Cardone famously teaches that getting a "No" is