| Competency | Description | Example Tools | |------------|-------------|----------------| | | Align content with business KPIs (leads, retention, support deflection). | OKRs, buyer journey maps | | Project Management | Manage multiple deadlines, stakeholders, and revisions. | Asana, Trello, Airtable | | Analytical Mindset | Interpret data to decide what to repurpose, rewrite, or remove. | Google Analytics, SEMrush, Hotjar | | Writing/Editing | Produce and refine clear, persuasive, and scannable copy. | Grammarly, Hemingway, AP Stylebook | | Basic SEO & HTML | Understand keyword intent, metadata, and simple formatting tags. | Yoast, Ahrefs, Screaming Frog |
As artificial intelligence changes how content is produced and consumed, the role of the content manager is evolving. The new content manager key is "human-in-the-loop" oversight. While AI can generate drafts and brainstorm ideas, the content manager provides the empathy, cultural nuance, and strategic vision that machines lack. They ensure that content remains authentic and trustworthy in an era of automated noise. content manager key
A Content Manager should be evaluated on: | Competency | Description | Example Tools |