If you are a → WideOrbit (most agency integration) If you are small, low volume → Vista TV or Marketron If you need linear + streaming together → Imagine Landmark or WideOrbit + FreeWheel
"The Programmatic TV Landscape: A Technical Overview" cable ads software
Modern systems also handle (linear + VOD + streaming) but “cable ads software” traditionally focuses on linear zoned/interconnect avails. If you are a → WideOrbit (most agency
If you are researching for a project or procurement, the papers generally group the software into three buckets: cable ads software
| Feature | Why it matters | |---------|----------------| | Avails availability (real-time) | Prevent overbooking & manual errors | | Traffic log generation | Auto-split spots across zones/rotations | | Makegood management | Track & replace pre-empted spots efficiently | | As-run reconciliation | Match actual aired spots to orders | | Billing rules engine | Handle complex agency terms (volume discounts, short pay, rebates) | | Pre-emption handling | Auto-suggest makegoods or move spots | | API for agency systems | Connect with Mediaocean (Prisma), FreeWheel, etc. | | Zonal/headend mapping | Essential for cable’s geographic ad targeting |
