Borrowers can manage their existing accounts, pay EMIs, and download documents via the Chola Self-Service Portal . Strategic Role in the Murugappa Group Chola Self-Service Portal: Login
Handles payment processing, sanctioning, and tracking of active retail loans.
The platform uses algorithm-based credit scoring. This data-driven approach has helped in better risk assessment, leading to stable asset quality (lower Non-Performing Assets or NPAs) compared to peers relying solely on manual verification.
Coordinates tasks between sales executives, underwriting teams, and disbursement offices to reduce turnaround time. Strategic Role in Murugappa Group
| Feature | Functionality | Benefit | | :--- | :--- | :--- | | | Sales officers use tablets/mobile apps for on-field loan applications. | Real-time data entry and instant eligibility checks. | | Automated Underwriting | Integration with credit bureaus and GST/data aggregators for instant analysis. | Reduced manual bias and faster decision-making. | | e-KYC & e-Sign | Paperless identity verification using Aadhaar and DigiLocker. | Elimination of document fraud and faster onboarding. | | Loan Management System (LMS) | Automated repayment schedules and collection tracking. | Operational efficiency in post-disbursement management. |
Launched as a part of Chola's "phygital" transformation strategy, LEAP serves as the digital backbone for the company’s massive retail lending operations across India.