This paper examines the digital transformation strategy of Grupo Santillana, a leading educational publisher in the Spanish-speaking world. As the publishing industry faces disruption from open educational resources, interactive platforms, and changing consumption habits, Santillana has pivoted from a traditional content provider to a comprehensive educational ecosystem. This analysis explores the company's shift toward "Santillana Digital," evaluating its adaptive strategies, key technological platforms, and the challenges it faces in balancing legacy print revenue with aggressive digital expansion.
The shift to digital altered the fundamental revenue architecture of the company: digital santillana
A key pillar of Digital Santillana's mission is ensuring that no student is left behind. This is evident in their massive effort to improve accessibility; for instance, in 2023, they adapted over 165,000 pages of educational materials in Brazil into formats like Braille and enlarged text for visually impaired students. Additionally, the #VoyaSer program supports low-income indigenous girls by providing digital skills training and socioemotional support to ensure they complete their secondary education. Tecnologia Santillana This paper examines the digital transformation strategy of
