Realtruck Company Wikipedia -
RealTruck, Inc. Our Brands - RealTruck Our Brands | RealTruck. The RealTruck Family of Brands. More than 30 years of making trusted performance aftermarket, precision en... RealTruck RealTruck BAKFlip MX4 (GEN 3) Hard Folding Tonneau Cover * The best-selling truck bed cover in the world just got better. * Introducing the new and improved RealTruck BAKFlip® MX4 (GEN 3) RealTruck BAK Tonneau Covers & Accessories | Manufactured by RealTruck BAK Tonneau Covers & Accessories | Manufactured by RealTruck. RealTruck N-Fab Nerf Bars and Running Boards - RealTruck N-Fab is a RealTruck brand. That means you're dealing directly with the manufacturer when you order an N-Fab product from us. We b... RealTruck Show all BAK Industries : Known for the BAKFlip series of hard folding tonneau covers. Husky Liners : Specializes in floor mats and vehicle protection. N-Fab : Focuses on nerf bars and running boards. BedRug : Known for carpeted and durable truck bed liners. Retrax
Based on a direct search for "realtruck company wikipedia," there is currently no standalone Wikipedia article dedicated to RealTruck. However, RealTruck is a major entity in the automotive industry, and information about the company is typically found through business news sources and its parent company. Here is a summary of the company profile based on available public records and business news: Company Overview
Name: RealTruck Formerly Known As: Truck Hero Industry: Automotive Aftermarket (Truck Accessories) Headquarters: Ann Arbor, Michigan, USA Key Figure: Steve Swenson (Current President & CEO)
Business Model RealTruck is a leading manufacturer, distributor, and retailer of truck, Jeep, and SUV accessories. They operate a "manufacturer-to-consumer" model, meaning they own the brands that make the products and sell them directly to consumers via their website and other retail channels. Key Brands The company owns a portfolio of well-known brands in the truck accessory space, including: realtruck company wikipedia
Undercover: Tonneau covers Lund: Running boards, nerf bars, tonneaus Westin: Bumpers, grille guards Bushwacker: Fender flares AMP Research: Power running boards Mountain Top: Tonneau covers
History & Ownership
Founding: The company was originally founded as Truck Hero in 1998 by Bill Rembos. Acquisition: In 2017, the company was acquired by the private equity firm Kohlberg Kravis Roberts (KKR) for a reported $1.1 billion. Rebranding: In 2021, Truck Hero rebranded under the name RealTruck , aligning the corporate name with its primary e-commerce platform. RealTruck, Inc
Note: If you are looking for financial specifics or a "wiki-style" corporate history, financial news outlets like Bloomberg , Forbes , or Private Equity News provide the most detailed coverage of their acquisitions and growth.
Company Overview RealTruck Company, also known as RealTruck, is an American online retailer of automotive parts and accessories. The company was founded in 2001 and is headquartered in Rockford, Michigan. History RealTruck was founded in 2001 by a group of entrepreneurs who aimed to create an online platform that would offer a wide selection of automotive parts and accessories to consumers. Initially, the company focused on selling truck parts and accessories, but over time, it expanded its product offerings to include parts for other types of vehicles. Products and Services RealTruck offers a wide range of automotive parts and accessories, including:
Truck parts and accessories (e.g., bumpers, grille guards, bed liners) Auto body parts (e.g., hoods, fenders, doors) Engine and performance parts (e.g., engines, transmissions, exhaust systems) Suspension and steering parts (e.g., shocks, struts, control arms) Brakes and wheels (e.g., brake pads, rotors, wheels) More than 30 years of making trusted performance
The company sells products from various manufacturers, including well-known brands such as Ford, Chevrolet, and Dodge. Operations RealTruck operates primarily as an online retailer, with a website that allows customers to browse and purchase products. The company also has a network of warehouses and distribution centers across the United States, which enables it to offer fast shipping and handling to customers. Financials According to Wikipedia, RealTruck was acquired by the investment firm, SBI Global, in 2016. The financial terms of the acquisition were not disclosed. Awards and Recognition RealTruck has received several awards and recognitions, including:
Inc. 5000: RealTruck was ranked #173 on the Inc. 5000 list of fastest-growing private companies in America in 2013. Michigan Fast 50: RealTruck was ranked #14 on the Michigan Fast 50 list of fastest-growing private companies in Michigan in 2012.