Before hitting "search," you must identify the correct target. "We Buy Houses" is a generic phrase used by hundreds of investors. You need to find the specific domain of the company you are targeting.
To evaluate a specific company, follow these technical steps: Before hitting "search," you must identify the correct
Using a tool like , SEMrush , or Majestic , enter the exact URL. For Columbus, the domain is likely webuyhousescolumbus.com or a subfolder of a national site (e.g., webuyhouses.com/columbus ). To evaluate a specific company, follow these technical
| | What It Suggests | |----------------------|----------------------| | 20+ unique referring domains, including BBB and local Columbus news | Legitimate, established company with local credibility. | | Links only from national “we buy houses” referral sites | Could be a new franchisee or a virtual operation with less local accountability. | | Spammy, foreign, or no relevant backlinks | High risk – likely not a serious local buyer. | | No backlinks at all (zero) | Brand new or poorly maintained business – proceed with caution. | | | Links only from national “we buy