Some companies, such as the Pro-Am Entertainment group based in Las Vegas, focus on bridge-building between these two worlds. They often manage artists and produce events like the Pro-Am Dance/DJ Expo , which allows amateur performers to learn from and compete alongside world-class professionals.
Bringing professional production values (lighting, sound, logistics) to events that showcase rising stars. Pro-Am Entertainment | Artist Management in Las Vegas proamentertainment
This paper is the foundational text on Pro-Am culture. The authors argue that a new hybrid species of producer is emerging: the "Pro-Am." These are amateurs who work to professional standards. Some companies, such as the Pro-Am Entertainment group