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Prioritize consumer safety, pull products, offer seamless refunds. Executive Misconduct Benoit (Mortification)

Keith M. Hearit's "Crisis Communication Management: Applying Theory to Real Cases" bridges academic frameworks with practical organizational crisis responses, viewing crises as predictable, manageable events . The text utilizes key concepts like Situational Crisis Communication Theory (SCCT) and the "rhetorical resonance of victims" to guide strategic responses, including apologies and corrective actions . Access the text and related materials at Cognella . Go to product viewer dialog for this item. Crisis Communication Management Book

Based on the analysis of real-life cases and theoretical foundations, the following recommendations are made:

When the Carnival Triumph lost power at sea in 2013, the crisis was not just the mechanical failure, but the communication failure.

The following real-life cases illustrate the application of crisis communication management principles:

A passenger was violently dragged off an overbooked flight by airport security, captured on smartphone video.

Victim Cluster (SCCT) and Corrective Action (Benoit) .