This paper examines the rise of Facebook Marketplace as a dominant force in the peer-to-peer (P2P) e-commerce sector. By leveraging existing social networks and eliminating listing fees, Facebook Marketplace has disrupted traditional classifieds like Craigslist and challenged dedicated platforms like eBay. This analysis explores the economic implications of the "free" model, the integration of social identity into commercial transactions, and the resulting tension between accessibility and user safety.
Despite the benefits of social integration, the open, free nature of the platform has engendered significant risks.
This paper examines the rise of Facebook Marketplace as a dominant force in the peer-to-peer (P2P) e-commerce sector. By leveraging existing social networks and eliminating listing fees, Facebook Marketplace has disrupted traditional classifieds like Craigslist and challenged dedicated platforms like eBay. This analysis explores the economic implications of the "free" model, the integration of social identity into commercial transactions, and the resulting tension between accessibility and user safety.
Despite the benefits of social integration, the open, free nature of the platform has engendered significant risks.
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