– When you picture Volkswagen, you likely see the iconic Beetle, the luxury of an Audi, or the raw power of a Porsche 911. You see steel, glass, and rubber. You do not see balance sheets, leasing contracts, or insurance premiums.
Perhaps the most undervalued asset of Volkswagen Financial Services is its mastery of data. VWFS possesses the most direct, intimate relationship with the customer. While the manufacturing division knows how to build the car, the financial services division knows the customer’s purchasing power, driving habits, loyalty trends, and payment reliability.