Xxvi Video 2022 Business Benchmark Report Site

The report is based on a survey of hundreds of professionals across the video streaming industry, including broadcasters, OTT platforms, content owners, and technology vendors. Its primary goal is to identify where the industry is allocating resources, what technical challenges are top of mind, and where revenue is being generated.

For the first time, YouTube dropped to fourth place as a primary distribution channel, being overtaken by sales and customer conversations . Sellers are increasingly using video to catch prospects' attention and close deals. xxvi video 2022 business benchmark report