Kayden Kross Whale -

From the Silver Screen to the Ocean Depths: An Examination of Celebrity Advocacy in Marine Conservation – The Case of Kay Kross and Whale Protection

Regression analysis revealed that engagement (likes + shares) significantly predicted donation clicks (β = .42, p < .001). While Kross’s raw numbers were lower than DiCaprio’s, her engagement‑to‑follower ratio (≈ 9.1 %) exceeded the mainstream celebrity benchmark (≈ 7.3 %). kayden kross whale

Statistical testing (χ² = 9.84, p < .01) indicated a significantly higher proportion of negative coverage for Kross compared to mainstream counterparts. From the Silver Screen to the Ocean Depths: