Unlike the original "heavy" and "medium" road sign variants, GDS Transport is optimized for modern web browsers and served in efficient WOFF and WOFF2 formats.
Government services need to be boring. Not ugly, but boring. GDS Transport has zero personality. It doesn't shout "modern" like Roboto, nor "corporate" like Arial. It simply is . This lack of flair reduces cognitive load—the user focuses on the content (e.g., "Pay your tax"), not the styling. gds transport font
To maintain maximum clarity, GDS Transport does not include a true italic version, and the use of "faux italics" (slanted text) is officially discouraged by GOV.UK design guidelines . Licensing and Restrictions Unlike the original "heavy" and "medium" road sign
The GDS Transport font was designed with several key principles in mind: "Pay your tax")