Start Up — Apps

There is a darker side to the architecture of start-up apps. The currency of the realm is "User Growth." To get funding, you need users. To keep users, you need engagement.

But psychologically, this is terrifying. Founders are essentially asking strangers to trust a product that is held together by duct tape and hope. start up apps

Following global shifts toward preventative care, apps for mental health, digital coaching, and wearable integration are seeing significant venture capital interest. There is a darker side to the architecture of start-up apps

Why should someone open your app instead of scrolling TikTok, checking ESPN, or staring at their ceiling? If your answer is “well, our onboarding flow is optimized” — you’re already dead. you need users. To keep users