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The turning point came with the rise of the 24/7 news cycle and, subsequently, social media. As the audience’s appetite for content grew, the "product" expanded. It wasn't just the movie anymore; it was the star’s gym routine, their airport look, their pet’s name, and their political stance. PR moved from being reactive to being aggressively proactive.

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This has led to a tabloid culture where blind items (anonymous gossip pieces) often make more headlines than movie trailers. The infamous "PR Spats" have become a genre of entertainment themselves. Whether it is a feud between two top actresses over a dance number or a leading man refusing to promote a co-star, these narratives are often carefully orchestrated to keep the stars relevant in the news cycle. The turning point came with the rise of