While urban India was saturated with Amazon and Flipkart, Meesho targeted the "Next 500 Million" users. Their app is lightweight, supports multiple regional languages, and focuses on value-for-money products (largely unbranded apparel and home goods).
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years = [2020, 2021, 2022, 2023, 2024, 2025] gmv_cr = [1000, 4000, 9200, 18500, 28000, 35000] # INR Cr While urban India was saturated with Amazon and