By early 2010, Bieber had conquered the teen market. But to achieve true longevity, he needed to cross over. This was achieved with the release of My World 2.0 and its lead single, "Baby."
In the vast landscape of pop music history, there are few debuts as strategically brilliant or culturally impactful as Justin Bieber’s My World era. Spanning two releases in 2009 and 2010— My World and My World 2.0 —this collection of songs didn't just introduce a teenager from Stratford, Ontario, to the world; it fundamentally shifted the trajectory of the music industry. justin bieber my worlds songs